Is there any conclusive research about mobile user scrolling habits?

1. Do people prefer to click or scroll?
2. What is the difference between scroll and swipe mobile?
3. How do I make users scroll down my page?

Do people prefer to click or scroll?

Some studies have shown that while clicking was once a preference, more and more people now prefer to scroll. The reason is that clicking is seen as a chore, whereas scrolling is faster and easier, especially when using mobile devices.

What is the difference between scroll and swipe mobile?

If you are talking iPad or cell, swipe is one stroke with a finger in one direction. Scroll is a continuous motion with a dragging down or up (maybe in another direction depending on the app) usually on the right side of instrument.

How do I make users scroll down my page?

Use a background for the sides (and top) of the page. Here's an intriguing way to make it obvious that the page continues below the fold: Give the top, left-hand, and right-hand borders of the page a shade or texture that contrasts with the main content. An example of using border shading to encourage scrolling.