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Literature has shown that colors also have a strong impact on the emotions and feelings of individuals (Kaya & Epps, 2004;Lee et al., 2021;Manav, 2017;Naz & Epps, 2004). For example, colors such as red, orange, blue and green are generally associated with positive emotions (e.g., happiness, joy, excitement etc.)
- How are colors and emotions linked?
- Do colors influence emotions?
- How does color affect one's mood research?
- How do colors affect human behavior and emotions?
How are colors and emotions linked?
Warm colors – such as red, yellow and orange – can spark a variety of emotions ranging from comfort and warmth to hostility and anger. Cool colors – such as green, blue and purple – often spark feelings of calmness as well as sadness.
Do colors influence emotions?
Color affects your mood through different associations. The human brain associates warm colors—such as red, orange, and yellow—with a range of feelings, including passion, comfort, anger, and power.
How does color affect one's mood research?
According to Johnson (2007), color does affect mood by producing certain chemicals and stimulating different feelings such as hunger. For example, blue can make one feel calm because it releases calming chemicals, and red can make one hungry because it is an appetite stimulant.
How do colors affect human behavior and emotions?
Warm colors like red, yellow and orange evoke higher arousal emotions, such as love, passion, happiness, and anger. Cool colors, like blue, green and purple are linked to calmness, sadness and indifference. Colors can trigger these arousal states and emotions.
