What is a landing page and examples?
A landing page is a page that a visitor arrives (lands) on after clicking on a call to action (CTA) for an offer. The offer can be anything (a product, coupon, free guide, or a demo, for example) and the CTA can be anywhere (like a Google ad on the SERP or a newsletter signup button right on your homepage).
What is a landing page and how does it work?
A landing page is a standalone web page that a person "lands" on after clicking through from an email, ad, or other digital location. Every content strategy should include the use of landing pages to convert more traffic and increase conversions.