Itqualityassurance
What can I say other than learn more?
Instead of using a more generic “learn more” CTA, they spark curiosity by using less common phrases such as “see our approach” and “let's talk.” The conversational tone indicates an openness to listening to a customer's needs and being flexible in implementing a customer's feedback.
Is learn more a good CTA?
The same reason why “Learn more” is so omnipresent is what makes it an ineffective CTA: it's too ambiguous and has poor information scent. It may help move the user to the next screen or page but it doesn't help them navigate the experience.
