How are UX metrics measured?
To measure this, you might want to capture these attitudinal metrics: Loyalty (using scores such as SUS or NPS – more on these further down) Usability (or ease of use) Credibility (taking things like trust, value and consideration into account)
Why KPIs should be measured for user experience UX?
UX KPIs (Key Performance Indicators) are metrics that are collected and evaluated to measure the success of UX activities. They indicate how close a company has come to achieving its UX goals. UX KPIs enable the UX management to report quantitative progress in the area of UX.