User

Metrics for measuring user engagement for web applications

Metrics for measuring user engagement for web applications
  1. How do you measure user engagement on a website?
  2. Which of the following metrics can be used to evaluate user engagement with a website?

How do you measure user engagement on a website?

For each customer cohort you want to calculate the user engagement for, simply divide the number of active users in a given time period by the number of total users.

Which of the following metrics can be used to evaluate user engagement with a website?

Pageviews, sessions, and users are the most common metrics used to indicate traffic on your website. Pageviews are the most basic of all user engagement metrics, measuring an instance of a user visiting a particular page on your website.

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