Does language affect SEO?
Providing your site's content in multiple languages helps you grow your potential audience and increase your conversions. In fact, if implemented correctly, it can also improve your site's overall SEO ranking. If you have the right translation tool, you won't even need to know a second language yourself to do it.
Why multilingual SEO is important?
Multilingual SEO allows your website to prepare for the foreign market. Optimizing the website means the respective search engines will be able to pair up with your targeted SEO keywords. These are the same words that your potential customers usually use to find related products or services on the web.