Hero

On an E Commerce Website how effective is a Hero Banner?

On an E Commerce Website how effective is a Hero Banner?
  1. Why is a hero banner important?
  2. What is the role of banners on e commerce sites?
  3. What is a hero image in ecommerce?
  4. What is a hero banner website?

Why is a hero banner important?

The hero banner area is the area of the page between the navigation and the start of your content. The hero banner is often an image, but it doesn't have to be. It serves as the starting point for your page and its contents should orient the user to the content on the rest of the page.

What is the role of banners on e commerce sites?

In an eCommerce, banners are used internally to highlight products or to show special promotions, thus increasing the number of users accessing those offers. They can also use them to redirect to landing pages, social media campaigns, or email marketing.

What is a hero image in ecommerce?

A hero product image is the lead image used to illustrate a product on an ecommerce site, such as Amazon, Tesco, Target, Walmart or Alibaba. It is this product image which features in category and search results. It is a brand's first opportunity to showcase its products and grab the attention of online shoppers.

What is a hero banner website?

Some have defined it as a home page or the main call-to-action, but that's really not what it is. Here's a better definition: A hero banner is part of a home page (or other important landing pages) and could contain a phenomenal call-to-action.

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