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- In what way does a focus group differ from one on one interviews?
- Are individual interviews better than focus groups?
- Why might a researcher prefer to use focus groups rather than in depth personal interviews?
- What is a mini focus group?
In what way does a focus group differ from one on one interviews?
Focus groups are a specific form of group interview, where interaction between participants is encouraged. The person conducting a focus group plays the role of a facilitator encouraging the discussion, rather than an interviewer asking questions.
Are individual interviews better than focus groups?
Focus groups are indeed the best way to exchange viewpoints and discuss disagreements between consumers. This dynamics will not be captured in a face-to-face interview. In addition focus groups may be less expensive than interviews, provided the analytical treatment remains light.
Why might a researcher prefer to use focus groups rather than in depth personal interviews?
It gives a chance to explore detailed perceptions, opinions, beliefs, attitudes and decisions and compare differences and similarities among reference group members. It is valuable when researchers want individual reactions placed in the context of the individual's experience.
What is a mini focus group?
In contrast to other types of focus groups, a mini focus group has only four or five respondents. A smaller group of people creates a more intimate environment for discussion and is particularly appropriate for sensitive issues.
