- What are some examples of product features?
- What are product features?
- What is a basic product feature?
What are some examples of product features?
For a product like an oven, self-cleaning, warming bins, smooth stovetops, and affordability, safety, ease of use are the product features and benefits examples, respectively. For marketing management, it is essential to prioritize and define features to better understand the consumers or users.
What are product features?
Definition: Product features are a product's traits or attributes that deliver value to end-users and differentiate a product in the market. The battery life of an electronic device can be considered a feature. So can the fabric or other materials a suitcase is made from.
What is a basic product feature?
A product feature is a specific piece of functionality that has a corresponding benefit or set of benefits for the user. Benefits are the value that users gain from using that functionality. Skilled product managers can articulate benefits — why the feature ultimately matters to the customer.