Reasons to use traditional next button over Infinite Scrolling [duplicate]

1. Why is infinite scrolling important?
2. Is infinite scrolling better?
3. Is infinite scrolling good for SEO?
4. How useful is the use of infinite scroll in loading huge amount of data?

Why is infinite scrolling important?

Infinite scrolling is a listing-page design approach which loads content continuously as the user scrolls down. It eliminates the need for pagination — breaking content up into multiple pages. Adidas.com: For its listing pages, Adidas uses pagination to display its selection of products to its users.

Is infinite scrolling better?

Choosing between pagination and infinite scroll depends on your business and how your users consume content. While pagination works well for end users who have an end destination or desired outcome, infinite scroll is best for users who are looking to explore content, like on a social media site.

Is infinite scrolling good for SEO?

It's not great for SEO

You might think that keeping users engaged on one page would be good for SEO, but that pro doesn't outweigh the fact that Google will only crawl your one page and won't scroll down when it is set up with infinite scroll. That means the bots are missing out on tons of content.

How useful is the use of infinite scroll in loading huge amount of data?

Another advantage of infinite scrolling is that it works on mobile devices which are present with users 24/7. This makes it abundantly easier for websites/applications with infinite scroll to grab user attention and increase engagement.