Reliability of Remote UX Tests (Screen cast, A/B)

1. What is a B testing in UX research?
2. Is AB testing usability testing?
3. Is AB testing user research?

What is a B testing in UX research?

A/B testing — a technique of showing two or more variants of a design to users at random to find out which one performs better — is just one approach you can use.

Is AB testing usability testing?

Usability testing explains users' behaviors and why they decide to do an action, whereas A/B testing explains users' preferences and what feature performs the best on your site. Usability testing provides qualitative data, and A/B testing explains the quantitative data. For optimal results, use both options.

Is AB testing user research?

So, running A/B tests is a great way of conducting UX research while your product is live, and deciding what works and what doesn't work for your target users.