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- Does a CTA have to be a button?
- What are the most effective CTA buttons?
- What is the difference between button and CTA?
Does a CTA have to be a button?
In digital marketing this can take the form of the text on a button (a CTA button) or a web link and in email campaigns CTAs are often links to a webpage where the user can take further action.
What are the most effective CTA buttons?
Generally speaking, green and orange buttons are reported to perform best. Ultimately though it will depend on your site design, as contrasting colors work best to make striking buttons that stand out. You wouldn't want a green CTA button on a green background.
What is the difference between button and CTA?
CTAs look like buttons, but there is no specific “call to action” element. They are often just hyperlinks made to look like buttons so they stand out from the rest of the links on the page or site, and the user perceives them to be more important than other links.
