Why is picking paint colors so hard?
metamerism has to do with how we each see color differently. We've blogged before about the fear we all have of picking the wrong paint color—called Paint Paralysis—a psychological condition, also known as the fear of getting it wrong.
Why are colors important?
Color can make us feel a certain way when we see it depending on whether we like that particular color or not. We can also associate memories and thoughts with certain colors. It is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions.