Users

Tell mobile users that there is an app available

Tell mobile users that there is an app available
  1. How do users discover apps?

How do users discover apps?

Most users find out about new apps from friends or family (51%), by browsing app stores (48%), looking at recommended apps in the app store (34%), and seeing in-app ads (33%). This means that most people don't look outside their social circles or app marketplaces themselves for app recommendations.

Recruiting from a specialised pool of tester
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