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- How often should personas be updated?
- How can the use of personas assist in making product decisions?
- Can there be more than one persona for a design project?
How often should personas be updated?
Most teams update personas every 1–4 years. Our survey respondents also rated how successful the personas were in creating a better user experience in the final product on a 1–7 scale (1= lowest; 7=highest).
How can the use of personas assist in making product decisions?
Creating user personas enables product managers to better understand the needs and behaviors of their target audience, which in turn informs product decisions and features. It also aids in determining whether our solution/product addresses all customer pain points.
Can there be more than one persona for a design project?
Most often, you would want to create more than one persona for each product or service, but you should always choose just one persona as your primary focus. Describe the personas. The purpose of working with personas is to be able to develop solutions, products and services based upon the needs and goals of your users.
