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- What is B2B in UX design?
- In what ways would this new B2B web site differ from a typical B2C web site?
What is B2B in UX design?
B2B is short for business to business. This usually means a company that provides products and services targeted to other businesses, and not for consumer use. B2B UX should still be focused on the end user.
In what ways would this new B2B web site differ from a typical B2C web site?
B2C pricing is almost always consistent, aside from coupons or special offers. B2B businesses, on the other hand, have variable pricing models, where prices drop based on purchase size. This leads to a different set of best practices when it comes to website design and copy.
