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What is an app map UX?
A UX map is a powerful technique of visualizing the entire experience of the end-users with a brand, app or any product. User experience mapping allows UX designers to understand customer motivations, hesitations, needs and concerns.
What is a customer journey app?
It maps out the various steps a potential customer takes, from becoming aware of your app to making a purchase, and engaging with your product as a user. Understanding how different people move through this process helps you guide them to take actions that increase engagement with your app.
