Utilization vs adoption

1. What's the difference between adoption and usage?
2. What is an adoption metric?
3. What is adoption of a product?
4. What is user adoption?

What's the difference between adoption and usage?

Software usage is the basic assessment of how a user interacts with the software. If software usage is how frequently or for what purposes the software is used, software adoption is how fully utilized the software is.

What is an adoption metric?

Adoption rate is measured by the number of customers using a feature. Specifically, you're looking at the total number of users for that feature as a percentage of the total number of users for your product as a whole. This metric helps you identify features that suffer from adoption friction.

What is adoption of a product?

Product adoption is the process by which people learn about your product or app and start using it to accomplish their goals. Product adoption is usually distinguished from acquisition—while acquisition is about bringing people to your site, adoption is all about turning those visitors into users.

What is user adoption?

What is user adoption? User adoption is the process new customers or end users go through when they start using a new product and (hopefully) commit to it long term. They may be shopping around for a new product that's more effective at helping them achieve specific goals.