UX is so subjective that BOSS is always right [closed]

1. Is user experience design subjective?
2. Why UX is hard to define?
3. What is the aim of UX *?
4. How would you describe a good UX?

Is user experience design subjective?

At its core UX design is about making design decisions using data rather than subjective opinions. Each step of the process tries to unearth more data that can be fed into the design process.

Why UX is hard to define?

Yet part of the reason UX is so difficult to define is that it has so many dimensions, which makes it challenging to encapsulate.

What is the aim of UX *?

The goal of UX design in business is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.”

How would you describe a good UX?

Factors that Influence UX

Useful: Your content should be original and fulfill a need. Usable: Site must be easy to use. Desirable: Image, identity, brand, and other design elements are used to evoke emotion and appreciation. Findable: Content needs to be navigable and locatable onsite and offsite.