Journey

Website customer journey map

Website customer journey map
  1. What is website journey mapping?
  2. What is a website user journey?

What is website journey mapping?

A user journey map is literally what it sounds like — a visually diagrammed map of the path that a visitor takes through your site — from the homepage, through menus and links — to find what they are looking for.

What is a website user journey?

A user journey map (also known as a customer journey map) is a diagram that visually illustrates the user flow through your site, starting with initial contact or discovery, and continuing through the process of engagement into long-term loyalty and advocacy.

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