How important is the checkout process?
For consumers shopping online, reaching the checkout process can serve as a significant crossroads in the purchasing process. Up until the checkout point, consumers have generally been able to freely go about their shopping with little disruption or pressure to make a decision.
What is the checkout process?
The checkout process is the series of steps a customer follows to purchase the items in their shopping cart on an ecommerce store. This includes every step that a customer goes through to proceed through to checkout. An ideal checkout flow will have a smooth, frictionless user experience.
Is one-page checkout better?
One-page checkout can significantly reduce the time it takes for completing a purchase. Customers can enter all the required details with just a few clicks. This approach makes the checkout experience seamless and takes away uncertainty from the process.