What are the best ways to interview customers to derive needs?

1. What is customer interview method?
2. What is the most important rule for customer interviews?
3. What are the two types of customer interviews?

What is customer interview method?

Customer interviews are, as the name suggests, doing interviews with your customers. They don't have to be formal, or scary, or even very long. They're just an opportunity for you to get a glimpse into how your customers interact with your product and brand every day.

What is the most important rule for customer interviews?

Ask open ended questions and avoid leading them in a particular direction. Try to uncover motivators by asking why again and again. Avoid “would you…” type questions that are about the future and instead focus on the present or the past using “when was the last time you…” Let the customer do most of the talking.

What are the two types of customer interviews?

While targeted interviews are great for helping create a new feature; exploratory interviews help you understand your customers and feel out all of the edge cases.