What are the effects of duplicate content?

Duplicate content confuses Google and forces the search engine to choose which of the identical pages it should rank in the top results. Regardless of who produced the content, there is a high possibility that the original page will not be the one chosen for the top search results.

1. What happens when the content is repeated?
2. What causes duplicate content?
3. How do you describe duplicate content?
4. How much duplicate content is acceptable?

What happens when the content is repeated?

Duplicate content will hurt your rankings. At the very least, search engines won't know which page to suggest to users. And as a result, all the pages those search engines see as duplicate are at risk of being ranked lower.

What causes duplicate content?

Common causes of duplicate content. Duplicate content is often due to an incorrectly set up web server or website. These occurrences are technical in nature and will likely never result in a Google penalty. They can seriously harm your rankings though, so it's important to make it a priority to fix them.

How do you describe duplicate content?

Duplicate content is content that appears on the Internet in more than one place. That “one place” is defined as a location with a unique website address (URL) - so, if the same content appears at more than one web address, you've got duplicate content.

How much duplicate content is acceptable?

How Much Duplicate Content is Acceptable? According to Matt Cutts, 25% to 30% of the web consists of duplicate content. According to him, Google doesn't consider duplicate content as spam, and it doesn't lead your site to be penalized unless it is intended to manipulate the search results.