A competitive analysis involves four key steps:
- Identify your competitors. This sounds straightforward, but in fact there are different kinds of competitors to consider. ...
- Gather information about your competitors. ...
- Analyze your competitors' strengths and weaknesses. ...
- Determine your competitive advantage.
- What are the factors to consider in competitive analysis?
- What is 4 components of competitive analysis explain?
What are the factors to consider in competitive analysis?
A competitive analysis should examine your competitors' features, market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture and customer reviews.
What is 4 components of competitive analysis explain?
There are four key components to a solid competitor analysis framework: Porter's Five Forces. SWOT Analysis. Business Models. Customer Journey Mapping.