How videos affect the users experience?
Viewers are 95% more likely to remember a call to action after watching a video, compared to 10% when reading it in text format. Videos help keep users on your website longer and also keep them more engaged. The average user spends 88% more time on a website with video. Video prompts shares.
Why do we watch videos?
Videos help people connect and communicate over common interests. They can leave comments, engage in discussions and make their own reply videos.