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Brand perception is the sum of a consumer's feelings, experiences, and thoughts about a product or service. It's what people believe a brand represents, rather than what a brand says it represents.
What are the components of brand perception?
During the interview, I outlined four elements that work together to create a brand's perception in the customer's mind: bias, model, product, and behavior.
How do brands use perception?
Brand perception defines what consumers think your brand, your products and your services represent. It's how your brand makes them feel. Brand perception is much more than just an opinion. It's a feeling, often one that people subconsciously have, towards your brand.
