What is emotional friction

Emotional Friction. The final category of user friction is emotional friction, which refers to emotions your users feel that prevent them from accomplishing their goal. These are often the most difficult to perceive and equally the most difficult to address.

1. How does friction affect emotion?
2. What is mental friction?
3. What is friction in user experience?
4. What is friction in design?

How does friction affect emotion?

an emotional drop due to uncertainty -- the brain hates uncertainty and ambiguity -- friction leads to a temporary lack of prediction, leading the brain to show negative emotions.

What is mental friction?

During times of change a leader will always encounter mental friction. This is the resistance the new belief or thinking encounters when moving over the current thinking or beliefs inside the mind. Mental friction reduces energy, engagement and ultimately productivity.

What is friction in user experience?

User friction—also called user experience friction or UX friction—is anything that keeps a user from accomplishing a desired action on a website or app.

What is friction in design?

In experience design, friction is anything that prevents users from accomplishing their goals or getting things done. It's the newsletter signup overlay covering the actual content, the difficult wording on a landing page, or the needless optional questions in a checkout flow.