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✅ So, what is User Journey? It specifically has to do with user experience. In other words, while customer journey analyzes a user's interactions with a brand, user journey focuses on that person's interactions with their web.
- Is user journey map the same as customer journey map?
- What is meant by customer journey?
- What is user journey example?
Is user journey map the same as customer journey map?
Customer Journey Maps become User Maps when the individuals or groups whose journey you're mapping are not customers or have no monetary transactions. Examples of this are when projects are in a state of development or when the user whose journey you are mapping is a child.
What is meant by customer journey?
A customer journey refers to the path of interactions an individual has with your brand, produc and/or services. It describes both direct interactions such as contacting a customer service team, to indirect interactions such as hearing about a brand at an event.
What is user journey example?
Their user journey maps the following path from Discovery to Sales, and Retention. They have identified their customer's goals, touchpoints, assets, channels, success factors, and secondary KPIs. For example, a customer's goal in the Discovery phase is to identify a tool that tracks unknown website visitors.
