Itqualityassurance
- What is the difference between proto persona and persona?
- What are the 3 types of persona?
- What is a proto personas?
- What is an ad-hoc persona?
What is the difference between proto persona and persona?
The main difference between Personas and Proto-Personas is the lack of background research and study when considering proto-personas. Since these proto-personas are created in the absence of research as the project progresses more will be learned about the users, (either through user interviews, A&B testing, etc).
What are the 3 types of persona?
3 Persona Types: Lightweight, Qualitative, and Statistical.
What is a proto personas?
What Is Proto-Persona? A proto-persona is a description of the target users and audience of a product based on the assumptions of stakeholders. Creating this ad-hoc persona allows product teams to begin designing and building immediately without getting overly bogged down with the details of user behavior.
What is an ad-hoc persona?
Ad-hoc personas are personas that are created based on the current understanding of the user or customer. They are therefore based on assumptions and are created without additional data collection. Ad-hoc personas are often the first step towards data-based personas.
