While UX designers focus on individual (mostly digital) touchpoints, Service Designers focus on the full end-to-end experience which may include digital touchpoints — but also physical infrastructure, teams, and things that those teams do ie: processes.
- What is the difference between UX and service design?
- Is service design part of UX design?
- What is the difference between service design and product design?
- How CX design is distinct from service design and UX design?
What is the difference between UX and service design?
Think of user experience as the 'what' — what users encounter as they interact with a brand. Service design refers to planning and organizing business resources (people, props, and processes) to deliver the customer experience.
Is service design part of UX design?
Service design may seem like a new term, but it is actually a superset of UX design. It is the set of all touchpoints/interactions that a user/customer has with the business. It is not exclusive to only the digital interactions, but it also includes analog or non-digital interactions and touchpoints as well.
What is the difference between service design and product design?
Service design is the coordination and combination of people, communication, and material components to create quality service. Product design is the combination of manufacturing capabilities with product and business knowledge to convert ideas into physical and usable objects.
How CX design is distinct from service design and UX design?
In a nutshell, UX focuses on the design of a single customer touch point, CX focuses on orchestrating all touch points through all channels, and SD considers all channels and touch points, but also from an organisational perspective.