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What is the psychology behind website navigation?

What is the psychology behind website navigation?
  1. Why is website navigation so important?
  2. How do websites use psychology?

Why is website navigation so important?

Website navigation is an essential part of web design because it contributes to the user experience. Understanding website navigation can help you allow users to access the information they want as quickly as possible by presenting an enjoyable, intuitive layout while increasing ease of use.

How do websites use psychology?

The psychology of web design includes how colors, spacing in the design and even typeface can affect a viewer's mood. These elements come into play along with emotional elements in web design to give viewers certain impressions and feelings about your business and product.

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