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- What are the UX strategies?
- What is desirability in UX?
- What are the three elements for a UX strategy?
What are the UX strategies?
Definition: A UX strategy is a plan of actions designed to reach an improved future state of the organization's user experience over an established period of time. Scopes for a UX strategy can range to cover a single product, service, or feature; multiple products and services; or entire organizations.
What is desirability in UX?
Defining desirability
Zurb defines desirability as follows: “Desirability should be how we can drive a user to take action through design.” In other words, the more appealing a product's design is, the likelier the user will be to take the action(s) the product wants you to take.
What are the three elements for a UX strategy?
The Nielsen Norman Group identifies three core elements that make up a UX strategy: vision, goals and a plan. The 'vision' part of your UX strategy defines where you want to go and why. It's the ideal end state of your product or service and it's the destination you'll always be working towards.
