- What are user engagement metrics?
- What is the main difference between adoption and engagement metrics?
- What is user engagement and retention?
What are user engagement metrics?
It can include likes, comments, views, shares, mentions, messages, etc. The metric helps in analyzing the real progress of your app and its content. You can calculate the user engagement rate by dividing total engagement by total users multiplied by 100.
What is the main difference between adoption and engagement metrics?
While measuring engagement is similar to measuring adoption, the latter gives the percentage of key features your customers are using. Customers can be highly engaged by only using a few features, but the adoption metrics let you know the number of unique features in use.
What is user engagement and retention?
User retention is when customers come back to your product after the initial use. User engagement is a measurement of how much time a customer spends with your product or brand. Strong engagement often leads to greater retention, and retention can also open the door for deeper engagement.