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Microcopy usually refers to the specific, actionable copy for users. Things like the copy on a dialog box, a line of text explaining an error, or something as tiny as a call-to-action. Copywriting is usually the act of writing marketing copy, and generally was what UX Writing often found itself lumped in with before.
- What is a Microcopy?
- What is the difference between UX writing and Microcopy?
- Is UX writing the same as copywriting?
What is a Microcopy?
What is microcopy? The term “microcopy” refers to the tiny tidbits of copy found on websites, applications, and products. These short sentences tell a user what to do, address user concerns, provide context to a situation, and help tell the greater story about your brand, product, and the way you do business.
What is the difference between UX writing and Microcopy?
The obvious difference is the scope. The overarching discipline with the broadest mandate is content strategy. UX writing is narrower, focusing on product writing for the end-to-end user journey. Microcopy just defines a category of UI text that falls solidly within UX writing.
Is UX writing the same as copywriting?
UX writing features within and across the digital product itself, while copywriting is encountered in materials that are written about the product or service. When you read blog articles, receive a marketing email, download an ebook or browse a company website, you're reading the work of a copywriter.
