- When should you run usability tests?
- At which point in the process should the usability evaluation be conducted?
When should you run usability tests?
If possible, usability testing can and should be conducted on the current iteration of a product before beginning any new design work, after you've begun the strategy work around a brand new site or app.
At which point in the process should the usability evaluation be conducted?
Conducting usability tests before any design decisions are made helps us identify the most important user pain points. By observing how users behave, we can uncover latent needs that people don't articulate during interviews or surveys.