Itqualityassurance
General CTA Best Practices: 🚨 DON'T use more than 1-2 different “asks” or CTAs on a single page. That means requests of the viewer to do totally different things, like 'Download my freebie' and 'Work with me' in the same space.
- Can you have too many CTAs?
- How many CTAs should a website have?
- How many CTAs should you have?
- How many CTAs in an email is too many?
Can you have too many CTAs?
Too many CTAs can confuse the visitor and spoil their experience. It can also ruin your lead generation efforts as CTA overload can result in the visitor not clicking at all. Too few CTAs is irritating too. Not providing links where there should be one can be frustrating for visitors.
How many CTAs should a website have?
Use Only One CTA
When it comes to landing pages, there is one cardinal rule: only ever use one call to action on the page. If you give your visitors too many options on what to do, they will likely do absolutely nothing.
How many CTAs should you have?
Most product pages will have at least two CTAs because there are usually two types of visitors. On the one hand, you could have a prospective buyer who's a little further down the sales cycle and ready to speak with a salesperson.
How many CTAs in an email is too many?
In general, try to stick to just one primary and one secondary CTA -- and in certain situations, it might also make sense to sprinkle the page or the email with some subtle things like social sharing/follow buttons.
