Itqualityassurance
Use quantitative research if you want to confirm or test something (a theory or hypothesis) Use qualitative research if you want to understand something (concepts, thoughts, experiences)
- Why is quantitative better than qualitative?
- Why would you choose quantitative research?
- How do you choose whether to use a quantitative or qualitative approach?
Why is quantitative better than qualitative?
One reason for this is that it is more scientific. A large amount of data is gathered and then analysed statistically. This allows for very little bias, and if 100 researchers ran the analysis on the data they would always end up with the same numbers at the end of it.
Why would you choose quantitative research?
The purpose of quantitative research is to attain greater knowledge and understanding of the social world. Researchers use quantitative methods to observe situations or events that affect people. Quantitative research produces objective data that can be clearly communicated through statistics and numbers.
How do you choose whether to use a quantitative or qualitative approach?
The quantitative approach is interested in objectivity and generalization of results, while qualitative approach wants to understand the experience of a phenomena and dig deep, not concerning itself (as much) with making generalizations and predictions.
