Because Breadcrumbs work as a secondary navigation aid, it should be placed above the content. The Nielsen Norman group conducted user tests and found that users expect breadcrumbs at the top of the page. A good placement for breadcrumbs is below the main navigation bar and above the page title.
Where do u put breadcrumbs in UX?
If at any point we need to move backwards or sideways, we need to be able to find breadcrumbs immediately. Displaying breadcrumbs just under the main navigation or just above the main heading is the most obvious and familiar way to achieve just that.
Should breadcrumbs be in header?
Where should breadcrumbs be located? Breadcrumb trails are usually displayed in the top half of the page, below the primary navigation menu if a horizontal menu layout is used.
What is a breadcrumb strategy?
This is a type of persuasion method focused on getting your visitors to say “yes” to small, less aggressive questions in order to gain their trust. From there, you slowly start asking slightly more aggressive questions until the “ultimate ask” or goal is reached.