What is the best rating system?
The four-point rating scale. Many organizations have used the standard three-point rating scale. However, in our research looking at the distribution of performance responses, we have found that a 4-point rating scale is often the best option to go for.
What do 5 star ratings mean?
It is used by reviewers for ranking things such as films, TV shows, restaurants, and hotels. For example, a system of one to five stars is commonly used in hotel ratings, with five stars being the highest rating.
What star rating is good?
According to research by Northwestern, purchases are most influenced by reviews with an average rating of 4.2 to 4.5 stars out of 5 — making this the ideal average star rating for purchase probability. “Consumers perceive ratings closer to a perfect 5 stars as too good to be true,” the report suggests.