Whom should we design for? Early Adopters or Late Adopters?

1. Who should be early adopters?
2. Why are most consumers characterized as early or late majority adopters?

Who should be early adopters?

Who is an Early Adopter? An early adopter is one who tries new products before most other consumers. Early adopters are more common with technology products. They provide feedback to the vendor and help them to refine the product features, design, distribution, and support.

Why are most consumers characterized as early or late majority adopters?

The late majority is typically older, less affluent, and less educated than the early segments in the technology adoption lifecycle. The early adopters and the early majority are younger, more familiar with technology in general, and value it enough to spend the money at an early stage.