Why Conversion Rate + Abandonment Rate doesn't equal 100%?

1. Can conversion rate be more than 100?
2. What is total abandonment rate?
3. How is conversion rate calculated in Google Analytics?

Can conversion rate be more than 100?

If you're tracking more than one conversion action, or you choose to count "Every" conversion, your conversion rate might be over 100% because more than one conversion can be counted for each interaction.

What is total abandonment rate?

The abandon rate is the percentage that a customer leaves or quits before completing an intended task. Call centers and online retailers most often use abandon rates. High abandon rates could mean call centers are under-allocating or online retailers have higher.

How is conversion rate calculated in Google Analytics?

How is the goal conversion rate calculated? In Google Analytics, the goal conversion rate is calculated as the number of goal conversions divided by the number of sessions, times 100. For example: if your ecommerce goal is 'Purchase completed', every time a purchase is completed it will count as a goal conversion.