Why do users search for URLs?

1. How important is URL in search?
2. What are URLs used for?
3. Why does the URL matter?
4. Why URL optimization is important?

How important is URL in search?

URLs are a minor ranking factor search engines use when determining a particular page or resource's relevance to a search query. While they do give weight to the authority of the overall domain itself, keyword use in a URL can also act as a ranking factor.

What are URLs used for?

It is the mechanism used by browsers to retrieve any published resource on the web. URL stands for Uniform Resource Locator. A URL is nothing more than the address of a given unique resource on the Web. In theory, each valid URL points to a unique resource.

Why does the URL matter?

URLs are a good way to signal to a potential site visitor what a page is about. The proper use of URLs can help improve click-through rates wherever the links are shared. And keeping URLs shorter makes them user friendly and easier to share.

Why URL optimization is important?

A key benefit of website optimization is that it enhances the user experience, which leads to an increased number of conversions. You can leverage insights from user behavior to better optimize your site and reap these benefits.