Why is brand perception important

Knowing what people think of your brand is an important part of developing a successful business. It gives you the information you need to shape your brand identity, create impactful marketing campaigns, and make changes when consumer perception shifts.

1. Why is perception important in marketing?
2. What is the meaning of brand perception?

Why is perception important in marketing?

Customer perception is the opinions, feelings, and beliefs customers have about your brand. It plays an important role in building customer loyalty and retention as well as brand reputation and awareness.

What is the meaning of brand perception?

The term “brand perception” can be defined as how your brand is perceived in the market. It's how your customers feel about your particular product or service based on their thoughts, feelings, and overall experience with your company.