Why most software businesses require the users to request a demo to see their products?

To prevent or reduce piracy.

1. Why request a demo?
2. How do I request a software demo?

Why request a demo?

Demo requests help accelerate lead nurturing and, hopefully, new customer acquisition. They can be used to verify if the prospect is a good fit for the product, and the demo can help counter objections or answer questions they might have about your product.

How do I request a software demo?

To ask for a demo in an email, you should start by explaining why a prospect should be interested in participating in a demo (i.e. what's in it for them). This can be done by personalizing the email with any information you've learned about them during discovery or your own research.