Lowercase

Reason why brand logotypes are in lowercase?
Across two studies, the authors find that psychologically, consumers feel closer to lowercase wordmarks, which increase perceptions of brand friendlin...
Style guides lower case titles
Are titles lower case in APA?What should be included in lowercase in a title?When can you lowercase formal titles? Are titles lower case in APA?In g...
When to use all lowercase
Typing in lowercase signals familiarity. It says: “We know each other and don't need to be fancy.” Lowercase text can read as honest, unedited, and ap...