Itqualityassurance
What is branding alignment?
Brand Alignment Defined
Brand alignment is a measure of how well your firm fulfills its brand promise. The strength of your firm's brand alignment is driven by how well your employees understand, communicate and deliver on your brand's key messages.
How do you structure brand identity?
To capture the brand identity as a whole, there are 4 elements of brand, those are: brand as product, brand as organization, brand as person, and brand as symbol. This theory is used by the author to conduct the research.
Why brand alignment?
Build Customer Trust
The consistency that comes from a well-aligned brand makes it recognizable and reliable to its customers. And nothing is more integral to customer trust than reliability. A well-aligned brand delivers a recognizable brand experience and reliably makes good on its brand promise.
