Contextual interview

1. What is the purpose of contextual interviews?
2. How do you conduct a contextual interview?
3. What does it mean to conduct an interview in context?

What is the purpose of contextual interviews?

A contextual interview, or contextual inquiry, is a user research method specifically designed to provide insight into the environment or context in which a design will be used.

How do you conduct a contextual interview?

In a contextual interview, you watch and listen as the user works. You don't usually give the user tasks or scenarios. To understand what a user is doing or thinking you can ask questions as the user navigates the site. The results are usually qualitative, observed data, rather than quantitative, measured data.

What does it mean to conduct an interview in context?

Interviews conducted with customers, employees, or any other relevant stakeholders in a situational context relevant to the research question; also known as contextual inquiry.