Itqualityassurance
How do we describe the Salesforce voice and tone?
It's how we say things. Our voice stays consistent across all of our content. Tone expresses the mood or feeling—which should change based on your audience and the situation. When writing for Salesforce, our voice is always: ● Honest: Trust is our #1 value, and we're truthful in our writing.
What is Apple's tone of voice?
Apple's brand voice consistently conveys the premium quality of its brand without weighing down its marketing messaging with the discussion of features. The company's brand tone is upbeat, conversational, and confident—it's powerful, yet playful.
