How important is localization?

Content localization makes your online presence available in multiple languages, across all channels, and ensures that your company will be able to reach more people where they live and work. This enhances a positive user experience for global customers and helps them trust your brand.

1. Why is localisation important for a business?
2. Why is localization important in marketing?
3. Is localization a good thing?
4. Why is localization important in translation?

Why is localisation important for a business?

Localization will increase customer satisfaction

Localizing your content will show your commitment to your customers. If you're addressing your customer's needs in a way they understand and are comfortable with, they're more likely to buy your product or service.

Why is localization important in marketing?

Localization helps you ensure that your product or service hits the market in a culturally and linguistically appropriate way. By localizing your marketing campaigns, you make sure that your product is well-represented and understood by the people in your target locale. You get the opportunity to increase sales.

Is localization a good thing?

Localization improves understanding

Before buying your products, a customer will need to understand what they're buying and why they should buy it from you. Localizing your product will give customers a chance to make an educated decision about your product, ultimately leading to happier customers down the track.

Why is localization important in translation?

Localization allows you to go deeper by specifying which locale you're targeting versus which language you're translating to. Localized content transforms user experience in ways that make it more linguistically, culturally, and functionally relevant.